Sam Slaughter a tech executive and journalist.
Do Content Marketers Need Editorial Independence?
How much leeway is too much.
Crawl, Walk, Run: How to Staff Your Content Marketing Team
Slowly, but surely.
The ROI of Content Marketing—In One Duck-Themed Tale
ROI is like a hurricane.
Predictions: What's the Endgame for BuzzFeed, Vice and Vox
Where will the venture-backed digital media cos end up?
AOL, Facebook, & the Myth of Vertical Integration
Vertical integration sounds cool, but only works for drug dealers.
If You Don't Have Good Content, You're Going to Fail on Social ...
Or: don't tweet wack sh*t.
“We Want to Retire the Press Release”: An Interview with GE’s Tomas Kellner
Escalating the Content Arms Race
Make great content. Make it original. And make it memorable.