writer, editor, dog owner.

Sam Slaughter is VP of Content at Contently. He doesn't surf.

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Editorial independence 1000x500 article
The Content Strategist

Do Content Marketers Need Editorial Independence?

How much leeway is too much.

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The Content Strategist

Crawl, Walk, Run: How to Staff Your Content Marketing Team

Slowly, but surely.

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The Content Strategist

The ROI of Content Marketing—In One Duck-Themed Tale

ROI is like a hurricane.

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The Content Strategist

Predictions: What's the Endgame for BuzzFeed, Vice and Vox

Where will the venture-backed digital media cos end up?

The Content Strategist

AOL, Facebook, & the Myth of Vertical Integration

Vertical integration sounds cool, but only works for drug dealers.

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The Content Strategist

If You Don't Have Good Content, You're Going to Fail on Social ...

Or: don't tweet wack sh*t.

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The Content Strategist

Escalating the Content Arms Race

Make great content. Make it original. And make it memorable.