writer, editor, dog owner.

Sam Slaughter a tech executive and journalist.

  • 32
  • 27K
stories for
Sam Slaughter's stories for
Show all
Editorial independence 1000x500 article
The Content Strategist

Do Content Marketers Need Editorial Independence?

How much leeway is too much.

Screen shot 2015 06 04 at 3.34.52 pm 1 article
The Content Strategist

Crawl, Walk, Run: How to Staff Your Content Marketing Team

Slowly, but surely.

Scrooge money bin exterior article
The Content Strategist

The ROI of Content Marketing—In One Duck-Themed Tale

ROI is like a hurricane.

Screen shot 2015 07 30 at 12.02.13 pm article
The Content Strategist

Predictions: What's the Endgame for BuzzFeed, Vice and Vox

Where will the venture-backed digital media cos end up?

The Content Strategist

AOL, Facebook, & the Myth of Vertical Integration

Vertical integration sounds cool, but only works for drug dealers.

Screen shot 2014 10 13 at 9.13.46 pm article
The Content Strategist

If You Don't Have Good Content, You're Going to Fail on Social ...

Or: don't tweet wack sh*t.

Open uri20131029 23441 1svzzhv article
The Content Strategist

Escalating the Content Arms Race

Make great content. Make it original. And make it memorable.