Sam Slaughter is VP of content at Contently. His favorite jam back in the day was Eric B. for President.
Can't just tick a box on media plans.
An East Providence-based league emulates the WWEs macho theatricality, spilling plenty of blood in the process.
Sam Slaughter is the VP of Content at Contently , and writes frequently about the intersection of advertising and journalism. He enjoys long walks on the beach, basketball and nachos, and is the owner of two dumb dogs.
This story is actually taken verbatim from an e-mail I wrote to my friend Alex Provan in late spring of 2006, from Buenos Aires. I’d just finished a massive road trip that had begun in Brooklyn nearly...
Content marketing is in danger of being ruined by bad practice. Follow these guidelines to get an idea of how to produce quality content.
1) Tractor Rape Chain
2) Leprechaun Catfish Fighter
3) Kingdom of Teeth
4) Habitual Contagions in Hallway
5) A Birdcage Until Further Notice
Pageviews are the simplest way of measuring traffic, traffic is the easiest way to sell advertising, and selling advertising is the easiest way for publishers to make money.
Done well, branded content engages looks a lot like good journalism, but keep in mind the distinction or risk losing your credibility, warns Contently's Sam Slaughter.
As brands and marketing departments start to allocate more resources to content, they’re faced with the question of how to measure its effectiveness.
"Imagine the Schuylkill as a Philly's Seine," read the headline of an Inquirer editorial from the mid-'90s. "It's not as far-fetched as you think."
The Philadelphia-as-Paris comparison may seem a bit ...