writer, editor, dog owner.

Sam Slaughter a tech executive and journalist.

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Drake article
The New York Times

Text Me? Ping Me? Communications Overload in the Digital Age

How we communicate now.

25cultural master675 article
The New York Times

Your Job Title Is … What?

Why are our job titles so complex and nonsensical?

Editorial independence 1000x500 article
The Content Strategist

Do Content Marketers Need Editorial Independence?

How much leeway is too much.

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The 76ers Are Tankmatic | Complex

The 76ers Are Tankmatic | Complex

Content bigger marketing cover article

Content is Bigger Than Marketing

It's real big.

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Genuine Brand Publishing Needs to Trump Generic Content Marketing

Can't just tick a box on media plans.

Wrasslin article
Providence Phoenix

Features | The savage saga of backyard wrestling

An East Providence-based league emulates the WWE’s macho theatricality, spilling plenty of blood in the process.

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The Content Strategist

Crawl, Walk, Run: How to Staff Your Content Marketing Team

Slowly, but surely.

Scrooge money bin exterior article
The Content Strategist

The ROI of Content Marketing—In One Duck-Themed Tale

ROI is like a hurricane.


Why Everyone Should Be a Content Creator

Everyone can write; not everyone can do it well.

Screen shot 2015 07 30 at 12.02.13 pm article
The Content Strategist

Predictions: What's the Endgame for BuzzFeed, Vice and Vox

Where will the venture-backed digital media cos end up?

The Content Strategist

AOL, Facebook, & the Myth of Vertical Integration

Vertical integration sounds cool, but only works for drug dealers.

Screen shot 2014 10 13 at 9.13.46 pm article
The Content Strategist

If You Don't Have Good Content, You're Going to Fail on Social ...

Or: don't tweet wack sh*t.

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Facebook's Goodfellas Moment | Adweek

Facebook's Goodfellas Moment | Adweek

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Party with Villains

How to Sell Your Car in Paraguay and (Barely) Live to Tell About

Make sure you have a lot of blow and a calculator.