writer, editor, dog owner.

Sam Slaughter a tech executive and journalist.

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32
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Digiday

The Pageview is Dead

Pageviews are the simplest way of measuring traffic, traffic is the easiest way to sell advertising, and selling advertising is the easiest way for publishers to make money.

Burger king ad copy article
Digiday

Your Ad Copy Sucks | Digiday

Done well, branded content engages looks a lot like good journalism, but keep in mind the distinction or risk losing your credibility, warns Contently's Sam Slaughter.

Digiday

Marketers are Today's Journalists | Digiday

With brands acting more and more as publishers, they need to forgo sugarcoating and commit to transparency, argues Contently's Sam Slaughter.

Digiday

Will Google News Kill Sponsored Content? | Digiday

Content marketing is getting more complicated, but that won't stop it from growing, argues Contently's Sam Slaughter.