Sam Slaughter is VP of Content at Contently. He doesn't surf.
Pageviews are the simplest way of measuring traffic, traffic is the easiest way to sell advertising, and selling advertising is the easiest way for publishers to make money.
Done well, branded content engages looks a lot like good journalism, but keep in mind the distinction or risk losing your credibility, warns Contently's Sam Slaughter.
With brands acting more and more as publishers, they need to forgo sugarcoating and commit to transparency, argues Contently's Sam Slaughter.