Sam Slaughter a tech executive and journalist.
The Pageview is Dead
Pageviews are the simplest way of measuring traffic, traffic is the easiest way to sell advertising, and selling advertising is the easiest way for publishers to make money.
Your Ad Copy Sucks | Digiday
Done well, branded content engages looks a lot like good journalism, but keep in mind the distinction or risk losing your credibility, warns Contently's Sam Slaughter.
Marketers are Today's Journalists | Digiday
With brands acting more and more as publishers, they need to forgo sugarcoating and commit to transparency, argues Contently's Sam Slaughter.
Will Google News Kill Sponsored Content? | Digiday
Content marketing is getting more complicated, but that won't stop it from growing, argues Contently's Sam Slaughter.